Cross cultural management Essay Example | Topics and Well Written Essays - 1500 words - 2

Cross cultural management - Essay Example Every country has a different culture, cultural values, and beliefs. These traits are visible in society and organizations and determine how transactions are carried out. Overcoming these differences in a new business environment is important to the overall success of the business. Cross-cultural management is involved in overcoming these cultural differences. To successfully conquer the Western market, it has numerous principles to follow for success. The article points to the difference in levels of customer service in the two markets. Americans are used to the high quality of customer service thanks to firms like Apple. Asian companies making their entry into the Western markets are not able to match these levels of customer service. Moreover, the article also argues that Western shoppers concerned about the layout of Chinese websites such as Alibaba. Perhaps reflective of the Chinese business streetscape, Alibaba's online platform has a cluttered store fonts and layouts, whereas Western shoppers are more used to minimalist layouts in online platforms. It is, therefore, evident that proper techniques in cross-cultural management will determine Alibaba's success in Western — and other foreign —markets. To illustrate differences between the West and China, I will use Hofstede's six cultural dimensions. Hofstede's adopts a problem-solving approach that is pragmatic in culture management. Hofstede defines culture as a "collective programming of the mind, which distinguishes the members of one category of people from another".

Uht Milk Essay Example for Free

Uht Milk Essay I, the undersigned, hereby declare that the project report entitled â€Å"To study and analyse the consumer behavior of Ultra heated milk across Tamil Nadu† written and submitted by me to University of Pune, in the partial fulfillment of the requirement for the award of degree of Masters of Marekting Management under the guidance pf Prof. A. Ramakumar. This is my original work and the conclusions drawn therein are based on the material collected by myself. Place: Pune Date:Aruna Sampath Kumar CERTIFICATE This is to certify that project titled â€Å"To study and analyse the consumer behavior of Ultra heated milk across Tamil Nadu† at Cavin Kare Pvt. Ltd is a bonafide work carried out by Miss. Aruna Sampath Kumar, 2nd year MMM student of Sinhgad Institute of Management, Vadgoan, Pune in partial fulfillment of MMM degree of Univeristy of Pune. She has worked under our guidance and direction. Signature of DirectorSignature of Project Guide Dr. Daniel PenkarProf. A. Ramakumar Date:Date: Place: PunePlace: Pune ACKNOWLEGDEMENT I take this opportunity as privilege to express my deep sense of gratitude to Dr. Daniel Penkar – Director, Dr. Rupali Jain- Jt. Director and Dr. Shivaji U Gawade- Head Research, Sinhgad Institute of Management, Pune for their continous encouragement, invaluable guidance and help for Completing the present research at work. They have been a source of Inspiration to me and I am indebted to them for initiating me in the field of research. I am deeply indebted to Prof. A. Ramakumar, my project guide, Singhad Institute of Management , Pune, without his help completion of the project was highly impossible. I take this opportunity as a privilege to articulate my deep sense of gratefulness to Mr. Aldrin Joseph-Marketing Manager of Cavin Kare. Pvt. Ltd. Their encouragement and valuable guidance are gratefully acknowledged, I would also like to thank Mrs. Jessima Yasmin-Product Manager, for guiding and supporting me throughout my project. I would like to acknowledge all my family members and friends for their help and support. Lastly, I convey my gratitude to all those who directly or indirectly related to this project and helped me to complete this project report. Thanks and regards, Aruna Sampath Kumar INDEX Chapter No| Contents| Page No| *| Executive Summary| | 1| Introduction| | | 1. 1 Introduction| | | 1. 2 Objective of the Study| |. | 1. 3 Scope of Project| | | 1. 4 Limitations of Project| | 2| Conceptual Background| | 3| Profile of Organisation| | | 3. 1 Corporate Profile: Cavin Kare Group| | | 3. 2 Partnerships| | | 3. 3 Various Brands under Cavin Kare| | | 3. 4 Cavin Kare Diary Division| | 4| Research Methodology | | | 4. 1 Source Method of data collection| | | 4. 2 Method of data collection| | | 4. 3 Sampling Design | | 5| Data Presentation, Analysis Interpretation| | 6| Findings, Suggestions and Conclusions| | | 6. 1 Findings| | | 6. 2 Suggestions| | | 6. 3 Conclusion| | *| Bibliography| | *| Annexure| |. Executive Summary The project involved working with the core Marketing Department of the company, and worked as part of the marketing team that is looking at launching the Ultra Heated Milk (UHT milk) also known as tetra pack milk in TAMIL NADU. Initially, we had to understand the various players in the market, the marketing strategies and also the various pricing along with packaging techniques used by the players such as Nestle, Amul, Vijaya, Britannia, etc. We tried to analyse the gold standard of milk according to the respondents and what aspect do they value the most in their daily cup of milk. The project involved in Idea conception, product development, firming up communications, reflecting the same with external agencies that include the IMRB and media agencies such as Ogilvy and Mathew During the project, I have independently conducted and provided findings and recommendations through a qualitative research covering more than 50 respondents, via primary data collection method such as questionnaire and personal interview. The respondents were of various stratums such as double income no kids, house-wives, bachelors, students and health conscious individuals. The later stage of project involved conducting 5 In-depth interviews amongst UHT users, who were asked questions in detail about various parameters and characteristics they would look in a new player within the niche market of UHT. A focus group interview with more than four respondents about their experience with using UHT milk and comparing it with non-UHT milk users were conducted. The project involved understanding the reasons for using UHT milk and the awareness level amongst UHT milk users, and the price sensitive index in the UHT industry. Also, key reasons for respondents keeping away from daily consumption of UHT milk. The findings gave brief highlights that in the current scenario, according to respondents the UHT milk is used or preferred as a contingency product, or during crisis situation. The important factors which respondents or consumers consider while buying UHT milk. Few factors such as price matters the most during the purchase of UHT. Secondly, the longer shelf life and easy availability are next important consideration parameters in purchase of UHT milk. The secondary data for the project was collected through journals, magazines and internet research. However, being a niche market, the secondary data availability was comparatively less. The project involved a complete exposure to milk industry and fast moving goods industry where detailed concept building was structured. During the conduct and completion of the project, certain limitations have been also encountered. The same have been mentioned below. We have also suggested some recommendations in order to reduce the limitations encountered. Chapter 1: Introduction. 1:1 Introduction The project involves a detailed understanding of consumer perceptions and the key factors affecting the consumption pattern of consumers. Consumer Research is the systematic collection and analysis of consumer information for the purpose of important decision making in marketing. Consumer Research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price effectiveness of an advertisement campaign or consumer acceptance of a product. The above mentioned factors have been take into consideration while formulating the questionnaire for the research project. Cavin Kare. Pvt . Ltd is rolling into the markets of Tamilnadu with new milk variants(toned milk, double toned, standardized, low fat) flavoured milk and curd. The conclusions of this project will help the company to introduce the Tetra pack milk, which is made after an ultra heated temperature, where there in no bacteria and the shelf life of the milk is very high of approximately 180 days. 1:2 Objectives of the study. * To understand the general perceptions of the milk consuming population about UHT milk. * To study the consumption pattern of UHT milk. * To broadly, understand the key reasons for minimal consumption of UHT milk. * To do the competitive analysis of UHT milk production in Tamil Nadu. 1:3 Scope of Project * The project being a qualitative and quantitative in nature gives a wide scope to the research for significant findings and conclusions. * With the recognition of consumer perceptions and consumer behaviour for Ultra Heated milk, the scope and practical application of the project has been considerably widened. * The insights from the project can be used for new product development for the company i. e. the tetra pack milk, or the UHT milk, as the stage in a new development process- the concept development and consumer testing is already conducted during the research process. * The findings and conclusions of the project give emphasis on various parameters which influence the consumer behavior such as cultural factor, social factor and personal factors. * A Survey Research, which is used in the project, is a communication approach, which involves questioning respondents and recording their responses. It is the most versatile approach for the collection of abstract information of all types. * It offers an economical and efficient means of learning opinions and attitudes, intentions and expectations of respondents * Interpretation of question by the respondent can greatly vary the responses. 1:4 Limitations of Project * Research was conducted in certain parts of Tamilnadu and the respondents have given a voluntary response. * Certain limitations has been encountered while doing the project due to which information collected and conclusion that was arrived on it were as follows: 1. Due to the stiffness in time, very less chance of interaction with a huge number of Ultra Heated milk consumers were possible. 2. The data collected were according to the convenience of the respondents and the major hurdle was time management. 3. Some cases respondents were also not willing to give answers of few questions which were open ended questions. 4. The two month research process was comparatively less for studying the entire consumer behaviour of the Ultra Heated milk. Chapter 2: Conceptual Background About the Milk and Milk Product Industry: India is the largest producer of milk in the world with an estimated production of 91mn tons in FY03. The industry has maintained a high growth of milk production of about 4-5% per annum in the last two decades, especially after Operation Flood. Food and Agricultural Organization has projected Asia and Latin America to be the focal points of milk production growth, primarily due to high consumption, low-costs and non subsidized exports. India also has an inherent advantage of being amidst major milk deficit countries in Asia and Africa. Major milk importing countries are Bangladesh, China, Hong Kong, Singapore, and Thailand. Major Players in the Industry: The packaged milk segment is dominated by the regional and national level dairy cooperatives. These dairy co-operatives collect milk from the various small-scale vendors, pack it and distribute it under their brand name. There are certain standards set and tests conducted before the milk is collected from the vendors. The milk is tested for its fat content, taste, color, odour, quality (organoleptic test), acidity and specific gravity (water content). The standard specific gravity for cow milk is 1. 0295. The largest player in the milk market is Gujarat Co-operative Milk Marketing Federation (GCMMF) with its brand Amul that is a national level co-operative. The other National Co-operatives are Andhra Pradesh Milk Marketing Federation (APMMF) with its Vijaya brand, Karnataka Co-operative Milk Marketing Federation (KCMMF) with its Nandini brand and Aavin (UHT milk) in Tamil Nadu Co-operative Milk Federation Ltd. There are numerous regional dairy cooperatives with their local brands. Gokul, Varana in Maharashtra, Saras in Rajasthan and Verka in Punjab, are the prominent ones. There are a few private players such as J K Dairy, Heritage Foods, Indiana Dairy, Dairy Specialties, etc. A few MNC players have recently entered the market. Britannia attempted to foray into the fresh pouch milk market nationally, but has withdrawn from most markets after receiving a poor response. Nestle, Britannia and Amul have forayed into emerging segments such as Ultra Heated Treatment (UHT) and flavored milk. Ultra Heat Treated (UHT) milk is becoming popular and is estimated at Rs1. 5bn. Major players in the UHT milk market are cooperatives like Amul (GCMMF) and Vijaya (APMMF) and private players like Britannia and Nestle. National Dairy Development Board (NDDB) has also entered this market under its Mother Dairy brand. Another category of milk, which has a small market, is flavored milk (fat content of around 3%). The main brands in this category are GCMMF’s Amul Kool, Aarey’s Energee, Britannia’s Milkman and Nestle’s Fruit n Milk. Condensed milk is a popular ingredient used in homemade sweets and cakes. Nestles Milkmaid is the leading brand with more than 55% market share. The only other competitor is GCMMFs Amul. Total investment in the dairy sector between 1991-2002 was at Rs150bn, of which foreign investment was of Rs11bn. India’s total milk production is projected to grow to 108mn tons by end of 2007 as per Tenth Plan estimates. The market is estimated to touch Rs1,100bn in value terms by FY05. Product Profile: Ultra Heated Treatment (UHT) is a new product for Cavin Kare Pvt. Ltd. The company plans to launch the product is the mere future, after analyzing the consumer perception and purchase behavior steps. According David Louden, we can define Consumer Behaviour as processes a person goes through when purchasing and using Products and Services, including Mental and Social processes that precede and follow these actions. Consumer behaviour encompasses the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It is a study of the decisions of individuals, groups and organizations to spend available resources on consumption related items. There are various roles played by a consumer: a) Initiator b) Influencer c) Buyer d) User The consumer buying decision process can be explained as follows: Need Recognition Pre- Purchase Information Search Evaluation of Alternatives Puchase Decision Post Purchase Behaviour Five Force Model for Ultra Heated Milk Sector The Ultra heated milk comes under the Diary Industry. While understanding the diary industry we can apply the Porter’s Five Force Model to the industry thereby relating it to the Buyers Power, Supplier’s power, Substitutes, New entrants and Degree of Rivalry. The dairy market will be analyzed taking manufacturers of packaged milk and dairy products as players, retailers as buyers, and raw milk producers (dairy farmers) as suppliers. The market has a three-level structure: small dairy farms form cooperatives, which are organized into 270 unions, and each state has its own federation of these unions. The food retail market in India remains fragmented, reducing buyer power, although the entry of large foreign chains is destined to increase buyer power going forward. Strong growth in the dairy market will encourage new entrants while easing competitive rivalry. Buyers Power The dairy market will be analyzed taking manufacturers/packagers of dairy products as players, and food retailers as buyers. Food and beverage retail is fragmented in India: the non-organized segment accounts for a significant share of its revenues, and independents and small supermarket chains are significant in the organized segment. Regulations make it difficult for large foreign retailers such as Wal-Mart to gain access to the retail market. In these circumstances, where market players have many small potential buyers, buyer power is weakened. It is difficult to differentiate staple foods such as milk and butter, although manufacturers can target end-users with their branding strategies, or develop more individuated, premium products, such as organic yoghurt, to defend against the power of buyers determined to make purchasing decisions on price alone. There is some forward integration: Amul, for example, plans to open retail outlets to sell its own dairy products. Dairy products are an important part of most consumers food and beverage purchasing, and food retailers are therefore strongly motivated to stock them; this weakens their buying power, assessed overall as strong. Suppliers Power For many dairy markets, the key input is milk, which manufacturers must buy from farmers. Dairy cooperatives, which typically integrate dairy farming, milk collection, processing, and packaging, are present in developed-economy markets (e. g. Campina in India); however, they have a much more prominent role in India. Almost 100,000 dairy cooperatives are organized into 170 producer unions, which are combined at state level into 15 cooperative milk marketing federations. Some of the latter have strong consumer brands for their milk and other dairy products, such as Amul. As the Indian market is dominated by these cooperatives, the suppliers of interest are still further upstream, and include manufacturers of cattle feed, milking machines, and packaging, and providers of services such as veterinary care and artificial insemination. The products involved are fairly commoditized, and there are a reasonable number of suppliers; also, the ability of cooperatives to purchase on behalf of their members (who may be very small-scale farmers) means that supplier power is correspondingly decreased. Overall, supplier power is moderate. New Entrants The dairy market can be entered by a new company starting up, by an existing company diversifying into dairy product production, or by a dairy products company established elsewhere beginning to sell in this market. Imports of dairy products are permitted, although tariffs are not negligible. Small-scale entry, perhaps as an artisanal producer of premium dairy products, does not require very large amounts of capital. However, for new entrants aiming to challenge the major players in the mass consumer market, entry barriers are higher. Scale economies in production will be important. Most dairy products are perishable, which means that reliable supply and distribution cold chains are vital to avoid the costs of wastage this can be a particular barrier to entry in India, with its combination of hot climate and often poor infrastructure. Leading dairy product players may have strong brands, aimed at retaining end-user loyalty, which means that new players will have a more difficult task to differentiate their own brands. Government regulations include laws on food safety, which increase compliance costs. Overall, there is a strong likelihood of new players in the dairy market. Substitutes From the consumers point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy price rise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples diet and are unlikely to becompletely replaced. Rivalry The market is fairly fragmented, with the three largest federations accounting for less than 50% of the total market revenues. This decreases rivalry. Furthermore, as dairy products are usually perishable, storage costs are high. Industrial production of dairy products requires substantial, specialized assets, and the need to sell these off when leaving the market translates into high exit costs. Overall, rivalry is moderate. However, as the cooperative federations dominate the market in their home states, retailers have less real choice of dairy product maker than elsewhere, which translates into high switching costs and reduces rivalry. Chapter 3: Profile of the Organization 3:1 Corporate Profile Success is a journey not a destination. Cavin kare began with a young mind choosing the road less taken. In 1983 with a single product, cavin kare started out as a small partnership firm Chik India. In the year 1990, it was promoted as beauty cosmetics pvt ltd and was later renamed as cavin kare pvt ltd CKPL in 1998. With nnovative entrepreneur C. K Ragnathan at the helm, Cavin Kare emerged into a successful enterprise. From an initial investment 15000 cavin kare is an organization INR 5,000 Mil, well known for its quality products and excellent practices. Smart Marketing and clear product positioning not only ensure Cavin Kare’s growth but also help the company broaden its product portfolio extensively. The company now markets 10 major brands such as Chik, Fairever, Nyle, Meera, Spinz,Indica,Ruchi, CHinni, Tex and Karthika. Over the years the company has achived significant milestones and competitive edge with sound understanding of mass marketing dynaimics. The company offers high quality personal care (Hair care, skin care, home care) and food products borne out of a keen understanding of consumer needs and keeping up company’s value of innovation and customer satisfaction. Today, Cavin Kare has established a firm food hold in the national market increasing its popularity in the international arena in the markets such as Sri Lanka Malaysia Bangladesh etc. Cavin Kare has touched a turnover of 5,000 Million INR in 2006-2007. The company has employee strength of 640 and is well known for its people practice. The company invests in People process development. It has all india networks of 1300 stockists catering to about 25 lakh outlets nationally. 3:2 Partnerships 1) Hemlatha Enterprises Pvt. Ltd (HEPL) The media function of the parent company was transformed into M/S Cavin Kare Advertising Pvt LTd. (CKPL) during the late 2000 in order to cater to the parent company, CKPL needs in terms of better media planning negotiations and buying. It also planned to pitch for other clients for other non mass media business so as to function as an independent advertising agency. It started functioning as an agency on records on 29 Sep 2000 to M/s CKPL. 2) Trends In vogue Pvt Ltd Trends in vogue pvt ltd a group company of CKPL came into being on July 2002 with a clear cut focus on providing personal styling and beauty solutions to everyone in the family. The company has pioneered the concept of Family Salons in India with its specialist brands- Lime Lite and Green Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in house institution- trends academy and with the skill base of the Cavin Kare R and D team, trends in vogue offers a range of cosmetics treatments including those made from Natural ingredients. Two major brands under Trends in Vogue: * Limelite * Green trends 3) Maa Fruits Pvt Ltd The company acquired Maa in February 2008 and post which the company is taking efforts in building efficient systems and processes. The plans include changes in packaging and concentrated efforts to build the brand. The brand is being aggressively marketed and distributed through CKPL’s sales network. 4) Cavin Kare Diary Division A new entrant into the line of business under the Cavin Kare Group, the CK diary division started with the acquisition of Prakash Diaries at Kanchipuram. Cavin’s Milk, as the brand is named, launched in Chennai on 13th January 2009. The diary division is currently in the process of vast and rapid expansion. Toned Milk Flavored Milk Full cream milk Standardized Milk Cavin’s Curd Double Tonned Milk Cavin Kare Pvt Ltd 3:3 Brands launched by Cavin Kare Pvt Ltd Chik Shampoo Brand History: Chick was first product to be launched by Cavin Kare in 1983 and it was responsible for popularizing the concept of sachets in the shampoo category. Today 71% of the volume of shampoo comes from sachets, largely due to the contribution of Chik. Chik was the first shampoo to launch a 50 paise sachet in 1999. It further accerlarated the growth of Chik, and it became the second largest shampoo brand in the country in the year 2001. The latest market share of CHik is 18%. The shampoo has launched a new variant of Chik Anti- Dandruff. Competition: The biggest competitor of Chick Shampoo is Clinic Plus, which also entered into the territory of Chik offering 50 paise and 1 rupee sachets in 2002. Target Audience: Chik Shampoo is targeted at Women 18-35 and rural audience. Fairever Brand History: Fairness is a proposition which Indians are obseesed. Till 1998 there was a only major player Fair and Lovely which was monopolizing the market with share of 95% (98% in rural), other players like Revlon Touch and Glow, Ponds Touch and Green, Freya, Fair Plus,Nivea Fairness cream for mass markets. The company then launched the product Fairever and communicated it to the target market as â€Å"Reason to Believe† of delivering fairness. The company converted a simple consumer insight into a proposition that made sense to the target audience. Over the ages consumers believed that ‘intake of saffron and milk by expected mothers helped them to deliver a fair baby. This simple insight was converted into a product proposition and that gave birth to the brand FAIREVER. Target Audience: The fairness cream customer is typically a female. The User is the catergory of B,C,D and the most common age to start using fairness cream is 13-15 years. The target age group is 14 to 35 years. USP of the brand: Get Natural in just 4 weeks. Competitors: Fair Lovely is a big competitor in the market. Other brands such as HLL, Emami, Godrej,Elder,Paras all try to share the same pie. Karthika Meera and Karthika together in Tamil Nadu make up to 90% of the category value while the rest is made up of unbranded players. Karthika’s positioning is to provide affordable hairwah solutions in the hair wash powder front. Meera Powder Using Shikakai for hair wash was a white spread practsie in the South India specially in Tamil Nadu and Karnataka. The brand Meera was created based on that time tested tradional practice and was launched during 1990 in Tamil Nadu as abranded Shikakai powder. The primary target was on home made Shikakai users. Different variants like Amla, Hibiscus and brand extentions have been tried out over the years but Shikakai remains the top selling variant of the company. Competitors Information: The major competitors are Karthika, Tiger Shikakai and Samrat. Due to Meera’s premium product offering it sees a lot of traffic from premium shampoos like Sunsilk, Clinic Plus and Pantene as well. USP of the Brand: The brand benefit is on â€Å"Healthy hair for years† Target Audience: Female 18 to 35, SEC A, B,C Meera Shampoo The brand launched on June 2001 in Tamil Nadu and Andhra Pradesh markets. IT has healthy growth and is currently having 10% market share in AP as on August 2006. Competitors: The major competitors are Clinic Plus, Sunsilk and Pantene. USP: The brand is build on strong and heathy hair for years. Target audience: Female 18 to 35, SEC A, B,C Nyle SHampoo The brand was launched in 1993 in Tamil Nadu and reached market share of 8% in 1999 but has been declining since then. Nyle mainly sells in the north west and east and competes with Ayur, Vatika and SUnsilk shampoos. Target Audience: Female 18 to 35, SEC A, B,C Brand Proposition: Naturally nourishes and moisturizes for soft and shiny hair. Spinz Deo: Brand History Spinz deo comes with long lasting international fragrances sourced from the finest perfumery houses across the world. Consumer Profile: Female 15 to 28 years old. Female, Sec A and B users of Deodrants Urban and mostly college goers, women constantly on the move. Brand Ambassador Actress Genelia D’Souza ( an actress in Bollywood and Kollywood) Competitors The unorganized sector is as big as the organized one. The big players in organsied markets are Rexona, Axe, Eva, Fa, Denim, Nive and Dove. The unorganized sector consists of a lot of brands. Communication lines: â€Å"Enjoy Life nonstop† Spinz Talc Brand History The brand was launched in July 1999 in Andhra Pradesh and later in Tamil Nadu during late 1999. The brand has a good presence in Indian markets. It was relaunched later in 2002 and during this period the brand was extended across India. The brand again was relaunched in Feb 2004 for the second time with packaging upgradation and new theme commercial based on enjoyment platform. Target Audience: Female users of talc powder. In the age gropu of 15 to 35 years. Sec A and B Tex Tex is a brand in the segment of toilet cleaner product and was launched in the November 2005 in Tamil Nadu and achieved 10% market share within 3 months of its launch. Competitors: Harpic is the biggest competitor of the brand. Target audience: Housewives 25 to 45 Sec A B C Food related brands. Ruchi Pickles: The product concentrates on vegetarian pickes of ginger, mango, amla, garlic, etc. Consumer Profile: Unisex- Pickles are both consumer under male and female It is primarily consumed by people of age group 25- 50 years. Present in both urban and semi urban. Competitors: The major players are Mothers Recipe, Priya, MTR, Bedekars etc Chinni Masalas Product Variants- Turmeric powder, sambhar powder, chicken masala etc. Consumer Profile: Women in the age group 20 to 45. Present in both urban and semi urban Competitors: Various majors in South India such as Shakti Masala, Aachi Masala and MTR. In North Everest, Badshah and MDH. Chinni’s Pickles: Product: Vegetarian Pickles Variants: Lime, Mango, Tomato garlic in convenient sachets. Consumer Profiles: Unisex- pickles for both male and females. Primarily consumed in the age group of 15 to 50 years Present in Urban and Semi urban and Rural areas. Competitors: Low priced Pickle market is highly fragmented market with influence changing from district to district. Major players are Pandiyan, Kala, Selvan and Ravis. Chinnis Vermicili: Variants: Regular, Payasam Consumer Profile: Unisex, present in both urban and semi urban. Competitors: Bambina, MTR, True and Savourite. Chapter 4: Research Methodology 4:1 Source Method of data collection: For the purpose of this study, the research tool of the questionnaire was prepared to collect the relevant primary data pertaining to the customers buying behavior or general perceptions towards Ultra Heated Milk (UHT). The data collected was based on the random sampling of both UHT milk users and non UHT milk users. Besides, primary data was collected with the help of the questionnaire, the information was also collected through books, magazines, internet and newspapers. 4:2 Methods of data collection: The Primary Data Collection Method such as: * Survey Method * In-depth Interview Survey Method: In this method requisite information is collected through a questionnaire. To collect the information for this project we conducted with help of stratums. In-depth Interview: In this method the views of the customers were gathered on the basis of the questionnaire that was prepared on the feedback collected from the study. The Secondary Data collection method such as: * Magazines * Internet * Research by other players * Online research data * Reference Work 4:3 Sample Design: Sampling Plan: For the purpose of the survey, the information was gathered from various customers of both UHT users and Non users of UHT milk. Sampling Size: Survey Method: Questionnaire = 50 respondents The respondents were segmented into stratums such as:- * House wife * Bachelors * Local Working couples * Local DINKS â€Å"double income no kids† Expats * Students In-depth Interview = 4 respondents Selection of Sampling Unit: Non- probability, convenience sampling Sampling Media: Questionnaire and Personal interview Chapter 5: Data Presentations, Analysis and Interpretation. Table 1 : Comparitive Study of Major Players Brands | Products | Tetra Pack Size | Price | Shelf-Life | Nestle | Nestle Slim | 1 liter Packs | Rs 42 per liter | 120 days | | Nestle Nautral | 1 liter Packs | Rs 40 per liter | 120 days | Amul | Amul Taaza Double Toned Milk | 1 liter, 500 ml | Rs 36 per liter | 180 days | | Amul Lite Slim and Trim Milk | 1 liter, 500 ml, 200 ml | Rs 16 per 200ml | 180 days | Britania | Britannia Milk | 1 liter Pack | Rs. 40 | 120 days | | Slimz Milk | 1 liter pack | Rs 40 | 120 days | Aavin | Standardised Homogenious | 1liter, 500ml | Rs. 39 | 120 days | | Tetra Fino ( Delite) | 500ml | Rs. 18 | 60 days | Nandini | Good life | 500ml | Rs. 17 | 120days | Heritage Foods | Slim Milk | 1 liter | Rs. 38 | 120 days | New players in the markets are Mother Diary Vijaya, available only in Karnataka A. P Table Objective: To study the various SKU’s offered by the various players in the Tamil Nadu market for UHT milk. Table Interpretation: Although the market is niche, there are 6 players in the market who offer various SKU’s to the consumers. And likely there is a very probability for players who o.

Colgate Competitor Analysis

Colgate Competitor Analysis It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street, in New York City, from where he delivered his merchandise to all customers, an innovative approach at the time. By 1817, the first Colgate advertisement appeared in a New York newspaper, and several years later, they expanded and established a factory in New Jersey, an indication of their growing success. This company was passed down from son to son, each and every one of them striving for integrity and quality in every aspect of the business. Concepts such as Colgate people were a way of managing, not just a team, but a family. This concept was first introduced by the founder and is still used today. Throughout the years, Colgate was an innovator, always developing new products. They were able to forecast market trends before the competition and develop strong brand equity through merg ers, acquisitions, and joint ventures. The first merger was with Palmolive Company, a soap company as well. Together, they created the first scented soaps, perfumes, and essences. In 1872, Colgate introduced toothpaste in malleable tube similar to the one we know today. Superior merits gave this convenient and simple brand the prestige to successfully tap into several different markets. In 1900, they won an honorable award for their premium soaps and perfumes at the Worlds Fair, which was conducted in Paris. In 1906, the 100th anniversary pronounced the success of over 800 brands, multiplying considerably in the years to follow. The years to come involve Colgate starting to think globally, by doing so through a subsidiary in Canada, quickly followed by operations in Europe, Asia, Latin America, and Africa. The development of new brands begins going rapidly, and what seems to be like one influential brand after the other is constantly bombarding the market. Many cleaning products are established such as Ajax and Soupline, which was first popular in France and is now sold in 54 countries around the world. The Palmolive dishwashing liquid was introduced in 1966 and can now be found on rack of your local grocery store. Irish Spring, Caprice hair care, and Protex, are brands that you are also probably aware of, proving to still be successful to this day, and can be found in over 70 countries. In 1976, they even acquired a leader in dog food named Hills, which shows to what extent they were confidently conquering the world horizontally with this wide variety of products. In 1983, one of todays extremely popular pr oducts, the Colgate Plus toothbrush, is launched. So many are sold annually that if you lined them up end to end, they would circle the globe 16 times. (Colgate Website) Soon after,a joint venture is made with leading oral care companies in Hong Kong. Acquisitions are made buying Murphy Oil Soap, Mennen,  Kolynos Oral Care, popular in Latin America, Gaba, prevalent in Europe, and they most recently bought Toms of Maine, a US based natural toothpaste. By 1989 the annual sales were surpassing 5 billion dollars, and by 1997, Colgate Total toothpaste is recognized as the market leader. With sales today surpassing the 15$ billion benchmark, Colgate continues to be a strong player in todays oral care market. Moreover, the company also conducts triple bottom line practices, reaching for success while targeting benefits for people, profits, and the environment. They have a You Can Make A Difference Program, which distinguishes the Colgate people for their grand efforts. Furthermore, they established Colgates HIV/AIDS initiatives in South Africa. As for performance and profit, they have been ranked in Business Week and GovernanceMetrics International Inc. as having the top Oral Care products. Concerning sustainable practices and respect for the environment, they contributed in a 40% decrease in water use, a 22% reduction in C02 emissions, and was the first of its industry to use recycled material in Europe. Market Industry and Market Analysis With over 24% category share in 2009, Colgate-Palmolive maintained its position as a world leader in oral care followed by Procter Gamble Co with 19.9% of company shares, and GlaxoSmithKline Pc with 9.9% (GMID company shares) (appendix with company shares graph). A significant reason why Colgate benefits from the highest market share in the oral care category is due to it high level of product development. They constantly launch new and innovative products, which gives them a competitive advantage in the market, and this is a big part of the companys strategy driving profitable growth. For example, in 2009 the company introduced the Colgate Wisp which was the first disposable mini-toothbrush with a breath freshening bead that allows the user to have a clean, fresh mouth with no water or rinsing. Due to their strong product development capability and focus on innovation, Colgate-Palmolive is in a position to continuously upgrade its product line regularly, thereby increasing custome r loyalty and revenues.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Another reason why Colgate has been able to acquire such a high market share is because of its high focus on marketing, leading to strong brand equity. Their marketing strategies involve offering products based on consumers needs and communicating the benefits though methods like free sampling as well as the Internet. Using this approach worldwide has been successful in increasing sales but also in acquiring a larger size of the overall category of the market. A further reason why the market share is high is because the brand enjoys a strong level of consumer recognition. Therefore, they have the possibility of gaining leverage in new markets and maintaining loyalty of existing customers.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   In addition to being a global leader in terms of company shares, Colgate Palmolive Co also has the highest brand share in oral care, with Colgate possessing 19.8% in 2009. The Colgate brand is followed by the Braun Oral-B brand having 9% of the market and then by Crest obtaining 6.4% of brand shares in that same year (GMID- product development) (appendix with brand shares graph). Other smaller but still significant competitors that Colgate-Palmolive faces in the oral care category include Johnson Johnson Inc, with their Listerine brand accounting for 6.4% of brand shares, followed by the Unilever group with Signal that has 4.1%, and finally GlaxoSmithKline Pc who owns the Aquafresh brand with 3.3% of brand shares.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   It is important to note that although the Colgate brand is experiencing growth year after year, the oral care is a mature category with limited room for innovation. Even though there are some growth opportunities, because oral care accounts for around 63% of Colgate-Palmolives beauty and personal care revenue, it is highly exposed to a slump in this category. In addition to being a mature category, the oral care products are facing a higher level of competition from private labels, which again hinders the profitability of the category. The increasing purchase of private labels is largely due to the decreasing spending power, which is caused by the high level of unemployment in many sectors since the economic downturn occurred. With a minimal cost per purchase, maintaining a high level of brand equity allows Colgate to remain competitive versus lower cost rivals. It also prevents recently established firms from gaining ma rket share. With the threat of private label, Colgate increased their effort towards innovation and branding by promoting the fact that they are the most recommended brand by dentists. This has helped Colgate fight the competitive pressures they are facing in the market. Not only does Colgate face increased competition from low-market brands but also from their major competitors such as Procter Gamble oral care products, who are also looking to expand globally in more perspective markets. Therefore, it is primordial for Colgate to continue investing in product development catering to customer needs, in order to face their increasing competition.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   There is also the issue of counterfeiting oral care products which is posing a significant threat to the company in terms of revenue loss. In 2009 thousands of tubes of fake Colgate toothpaste were recalled. This had a negative effect on customer satisfaction since purchasers of the authentic Colgate could stop buying this brand in the future believing that it is inferior to other brands and therefore decreasing customer retention (Datamonitor).   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Despite the significant threats that Colgate faced in the oral care category, the company intends to remain in a market leading position and continues to have globally recognized brands by seeking opportunities allowing them to do so. For instance, Colgate had begun taking advantage of the economic and population growth with developing and emerging economies such as Brazil, India and China. Each of these economies show very high growth prospects in terms of demand in the upcoming years for consumer goods like oral care products. For instance, it is expected that between 2009 and 2014, Brazil will be the fastest growing market in oral care by accounting for 20% of the global growth, followed by China with 18%, and India with 9%. Although Colgate-Palmolive dominates oral care in Brazil, China and India with 44%, 26% and 38% of market share respectively, it is essential for the company to maintain and increase its presence in these economies in order to reap the benefits of this growth rate (GMID-product development) (appendix with market presence graph). However, they have already begun facing strong competition from their rivals PG and Johnson and Johnson in these countries. Local players in India and China have also begun gaining importance in their individual markets. Domestic companies such as Yunnan Baiyao in China, and Dabur in Japan, have begun offering herbal/natural oral care products and there is a growing demand for them. Since Colgate is one of the most valued and recognized brands globally, they are in a good position to take advantage of this market and further increase their market share. Competitive Analysis of Oral Care in the Canadian Market In the Canadian market, as of 2009, Colgate-Palmolive was the second leading company, with 18% of the market share in the oral care sector, after PG who possessed 34%, and just before Johnson and Johnson, who owned 17% of shares (Euromonitor) (Appendix oral company shares 2005-2009). In terms of company shares by brand in Canada, in 2009, Crest led the oral care category with 18.6% of shares, followed by Colgate Total with 7.8%, Listerine with 7.1%, and Braun Oral-B with 6.4%. Refer to appendix xx for oral care brand shares.Nevertheless, during that same year, Colgate was a leader in the sales of toothpaste with 42% of the value share (with Colgate Total accounting for a total of 21.5%) followed by Crest with 30.2% (Appendix toothpaste brand shares). The third company was SmithKline Beecham Consumer Healthcare Inc (SBCH), whose 13% market share was largely due to the introduction of Sensodyne in 2007, which was very popular in the Canadian market. In reaction to this, Colgate launche d a similar toothpaste in 2009 for sensitive teeth called Colgate Pro Relief, which was clinically proven to deliver instant and lasting relief from sensitivity. Another significant rival in the oral care category in Canada is Johnson and Johnson whom, aside from having a big presence in toothbrushes and denture care, was the leader in mouthwash/dental rinses with its Listerine brand, holding 52% of the value share in 2009. Not far behind was Scope (PG) with 26%, and Peroxyl (Colgate) in fifth place with less than 1% share (mouthwash/dental rinses shares appendix).   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   When looking at PG, Colgates main competitor, their portfolio of brands in oral care category is highly diversified with Crest toothpastes and toothbrushes, whitening strips; Oral-B toothbrushes, and Scope mouthwashes/dental rinses. Also, like Colgate-Palmolive, PG continuously invest in strong marketing and advertising in order to maintain excellent brand image and brand awareness in the Canada. Therefore, in order to remain competitive and gain greater market share in the Canadian market, not only will Colgate need to continue to invest heavily in marketing, but a large amount will also have to be allocated towards innovation and product development. Knowing this, the company has recently introduced a multitude of new products including Colgate 360 ° ActiFlex, Colgate Max White, the re-launch of Colgate Total toothpaste and many more. Even though Colgate faces fierce competition in the Canadian market, there are many opportunities for them to exploit in order to gain market share. For instance, it is expected that tooth whitener products will be increasingly profitable, with a CAGR of 4% from 2009-2014 (Euromonitor). In addition, a CAGR of 3% is expected during that same period for manual toothbrushes, mouthwash/dental rinses and dental floss (Oral Care- Canada). Due to the increasing number of elderly people in Canada, it is expected that the denture care products will grow at a CAGR of 3% from 2009-2014.   It is essential for Colgate that they take advantage of these relatively high growth rates in Canada for the different oral care products, in order to acquire new customers and retain those who have been loyal to this day. Canadian Consumer Profile Being part of such a competitive market, Colgate aims to deliver maximized customer value to the market, offering a multi-product segment strategy. Colgate has identified all ages with any economic backgrounds as their target market, with the most focus on the baby boomer generation. There is an increasing growth of older demographics with low rate of childbirth, and this has had a direct impact on Colgate products. This shift resulted in a larger demand for oral care products that helps tooth discolouration, tooth sensitivity, and gum problems. The baby boomers usually have the highest disposable income, and they demand additional health benefits. This allows Colgate to position this segments products at a premium price. With this strategy, Colgate had 19.1% of sales from sensitive toothpastes in 2009, illustrating a profitable customer focus. As well, the recession in 2008 allowed Colgate to further focus their sales towards baby boomers. Due to the recession, the number of profess ional tooth whitening surgeries fell, which caused an increase in the demand for whitening toothpastes. Colgate, offering a wide variety of whitening toothpastes, was able to increase their sales in this sector, with sales of $78.2 million, which consists of 38.9% of their sales. It is also forecasted that the demand for tooth whiteners are to increase by 4% from 2009 to 2014. Not only is Colgate targeting baby boomers, but it is also targeting children to capture a long-term relationship with this age group as 6.8% of sales are from childrens toothpastes. For low to middle class consumers that are price-sensitive, Colgate offers traditional toothpaste. They comprise about 6.9% of their total sales. For quality-conscious consumers, Colgate offers wide variety of complete care toothpastes 18.2% of the sales. Colgate continues to increase brand recognition in this mature market to increase retention and loyalty by consistently offering a variety of products that best suit any customers needs. Strategy Product With over 20 different toothpastes, 11 different toothbrushes, 5 different childrens products, 10 different tooth whitening, and 10 different oral care specialties available in Canada, Colgate has successfully gained customer loyalty (see Appendix 1.1). This variety of products illustrates that Colgate has used a needs based segment strategy to attract every customer with different tastes. To list a few examples, Colgate Sensitive Pro-Reliefs feature of plugging and sealing open dentin tubules intends to gain interest from adults and elders whose sensitivity levels are much higher than other consumers. Moreover, Colgate Max Fresh mainly targets young adults with their different flavors and protection from bad breath. On the other hand, the idea of Colgate SpongeBob SquarePants Battery-Powered Toothbrushes was innovated to attract children, but it also was created with gentle bristles to protect their gums. From these following examples, it is obvious to note that Colgate is recognizi ng and understanding clients needs by providing the right products for each age group, which is a key factor when trying to increase loyalty and retain customers. Colgate continues to increase their value by positioning their products in all sectors of the market; from toothpastes that has no animal ingredients to attract vegetarians, or toothpastes that reduce the speed of the development of tartar above the gum line, to toothbrushes that are price-conscious or designed to remove odour-causing bacteria. By providing such a variety of products, they are preventing competition and substitution. Another factor that helped Colgate gain high awareness was through innovative packaging. For example, when Colgate was trying to penetrate the already existing whitening toothpaste market, they decided to come up with new premium packages matching their idea of creating sparkling and dazzling smiles. The toothpaste had a holographic package to catch attention. In order to make sure of this package, they used lead users strategy, where they gained a positive reaction, and therefore decided to launch the new product with this innovative packaging. Another example involves the launch of Colgate Max Fresh toothpaste in a unique clear tube. This new packaging was created for user convenience, so that the users know how much is left in the tube, notifying them when to replace it. With the slogan, find the right products that are best for you, Colgate strives to provide satisfaction to their consumers by supplying them with a range of products that meets their needs. In 2011, the company pl ans to continue innovation to meet consumer needs by introducing new products such as the Colgate Total Gum Defense, Colgate MaxClean SmartFoam toothpaste, Colgate 360 ° Surround, and Colgate Triple Action manual toothbrushes (http://investor.colgate.com/releasedetail.cfm?ReleaseID=545863ReleaseType=Earnings)/ Promotion In order for Colgate to maintain its value in this competitive market, Colgate spent a total of $1,534 million in 2009. This expenditure was largely involved with the promotion of new, growing, and maturing products. When launching a new product, such as Colgate 360 toothbrush, their advertising objective was to be informative and persuasive. They used advertising, sales promotion, as well as the publicity approach, including advertising through cable T.V., consumer magazines, providing product samples, and utilizing point of purchase. Furthermore, they used lead user strategy, which helped create great word-of-mouth. (dentist recommended brand) Even though promoting new products is important, Colgate believes that it is also crucial to continue advertising the existing products in the maturity stage. Rather than promoting in order to be informative, objective for products in this stage involve successfully reminding the consumers in order to create greater retention. Reminding the consumers is essential since this helps consumers acknowledge Colgate products existence and availability, while preventing them from switching to their competitors. Through using the pull strategy, Colgate has invested a great deal of their revenue to sales promotion, personal selling, and direct marketing. By using extensive mass marketing, consumer promotion at point of purchase, and organizing special events where they aim to build one-on-one relationship and increase net marketing contribution. Pricing Colgate-Palmolives oral care subdivision offers a variety of toothpastes, toothbrushes, mouth rinses and dental floss. These products are characterized as being low priced, requiring minimal buyer effort, and are subject to mass distribution and promotion by the producer. Typically with these sorts of low-involvement products, price plays the most significant role in the decision-making process. However, recent consumer trends suggest an added perceived value of certain oral hygiene product attributes, in particular the newly launched whitening, sensitive, and total care products, which now account for over 76% of the value share of toothpastes in 2009. With price being the most flexible of the four marketing mix elements and changes in consumer trends, Colgate has developed dozens of different brand extensions at different prices ranging from $1.685 (per 100ml) to $5.871 (per 100ml) to reflect these changing demands (see appendix for further detail). Colgate therefore is primarily e mploying value-based pricing for these products as production costs do not significantly vary. Colgate has been particularly successful in doing so as people tend to be reassured when they buy a more expensive hygiene product, for they make the assumption that it is the best possible thing they can do for their teeth. However, with families and consumers tightening budgets and reducing consumption as a result of the continuing harsh economic climate, it will become harder for manufacturers such as Colgate to continue to raise prices for most oral hygiene products, even advanced formulations, as consumers will readily switch to similar competitors or private label brands. Toothbrushes, on the other hand, face different consumer behaviors. Despite the economic climate, Colgate has employed a similar value-based pricing strategy in its toothbrushes by introducing improved manual toothbrushes that are claimed to be superior to its basic predecessors, and therefore carry a higher price t ag. Colgate manual toothbrushes sold at a variety of retailers range from $1.99 to $5.99. This strategy has been particularly successful as Canadian consumers have developed loyalty to their brand of toothbrush for they sense a more significant difference between the regular and improved toothbrushes, thus dissuading many from switching or trading down, thus increasing consumer lifetime value and profitability. Colgate is also catering to more health conscious but price-sensitive consumers by increasingly introducing affordable electric toothbrushes. Distribution Being low priced, and requiring low consumer effort, Colgate products must be mass distributed and accessible to most if not all Canadians. Colgate employs an intensive distribution strategy aimed at a maximum market coverage which supports the application of product replenishment based on pull strategies, as these come closest to reflecting true consumer demand. Research suggests supermarkets are the largest distribution points for toothpaste as well as other oral care products, followed by mass merchandisers and drug stores. With that in mind, it would simply not be efficient for Colgate to sell directly to small distributors, therefore Colgate products often go through at least one wholesaler before reaching the shelves of our supermarkets. Colgate does however, directly sell to some of the larger retailer chains such as Wal-Mart, who purchase in such large volumes that it is more efficient to do so. Colgate therefore operates in what is called a parallel distribution network in w hich some retailers are forced to buy through a mass distributor while others are not. However, Colgate is working closely with small shop owners and local wholesalers through Joint Business Plans to ensure greater availability of Colgate products, as well as to provide the right assortment of products with the best visibility on the store shelves. Prior to distribution, while Colgate products are produced around the world, use of contract manufacturers is very limited as more than 90% of products were made in Colgate facilities. Colgate does concede however that the use of contractors often allows to optimize their supply chain capabilities, deliver innovative technologies, increase speed of delivery, and especially increases flexibility which is key in a rapidly changing marketplace. Three-year globalization contracts with their main suppliers enabled a reduction of the supplier base from 11 to 4 suppliers. For a key toothpaste ingredient, the supplier base was reduced from 7 to 3 to help achieve record savings and cost reductions. With optimized supply chain logistics and control over the manufacturing process, Colgate products are quick to move from their respective factories to stores all throughout Canada. In five years, Colgate managed to cut its time from product concept to retail shelves by 50%. Results Colgate-Palmolives CEO, Ian Cook, claims that his firm will continue to perform well given the current competitive and economic challenges and are committed to investing and growing our business and expanding our strong market positions (A-R 2009). Interestingly enough, Colgate-Palmolives company shareholders equity has bounced back from a ten year low, in millions, of 350 in 2002 to 3,116 as of 2009. Colgate-Palmolive (C-P) has clearly proven itself as a successful and innovative company year after year with solid financial results and consistent growth. In fact, the company claims to have obtained significantly superior results versus the SP index and the average of selected competition over the last 25 years. C-P obtained 3328% versus 2833% growth among competitors. Against the SP index the results are even greater compared with a 969% return to shareholders (Colgate TSRG). In Canada, Colgate-Palmolives launch of Colgate Sensitive Pro-Relief has been quite successful. It is now th e number one selling SKU and the firms number one competitor has reacted with deep discounting, though Colgate maintains that they have taken market share away once the subsidies cease. They plan to invest and grow while still seeking to further already strong market positions. Operating revenue has increased for Colgate Palmolive steadily over the last 5 years. Although revenues from fiscal year 2009 were virtually unchanged from 2008, operating cash flow was up over 43% in 2009. The firm has consistently maintained its gross profit as a percentage of sales above the 50% threshold, reaching close to 60% in both 2009 and 2010. In addition, diluted earnings per share have seen 65.5% growth from 2004 to 2009. EXPLAIN WHAT THE NUMBERS MEAN As of C-Ps last quarter, North America formed approximately 19% of sales and unit volume grew 3.5% and 4.0%. Operating profit increased 22%. Although the 2010 annual report and official audited results have yet to be released as to date, fiscal year 2010 worldwide sales were $15,564 million, up 1.5% versus full year 2009. Operating cash flow in 2010 was lower by 2% to $3,211 million, a considerable drop compared to the aforementioned 43% increase in 2009. However, North America remains sluggish, where operating profit decreased 8%. Reported sales gains were 2%, with a 3.5% increase in volume while accepting 2.5% increase in coupons and promotions. C-Ps free cash flow, before dividends, does however remain very strong; consistent with 2009 it exceeded 100% of net income. Net income and diluted EPS for fiscal year 2010 were $2,203 million and $4.31, versus $2,291 million and $4.37 in 2009. From the Statement of Cash flows, in is clear C-P has been increasingly using debt to increased capital. Proceeds from issuance of debt having increased approximately 3.5 billion and 231.4 % from 2007-10 with net cash used in financing activities also increased 45.5%. Capital expenditures have remained consistent since 2007. Despite increases in net income, depreciation and amortization have remained steady over the last 5 years, with no unusual increase or decrease. Total assets are also virtually unchanged from 2009 to 2010. In their 2008 annual report, Colgate stated that they spent over $1.6 billion marketing its products around the world. In other words, Colgate is spending an amount nearly equal to the book value of its equity capital, which accounts for about 11% of total sales, every year on marketing its products. This is evidently a significant amount of capital that will be creating value for the firm in future business. For a competitor to replicate this company, C-P clai ms that they would have to spend multiples of this amount to establish and develop the relationships that they have acquired over many years. They claim that the same is true for certain general, administrative, and research and development expenses; all of which are being expensed as incurred. In evaluating the firms results, it is thus imperative to include the intrinsic value of marketing efforts. Recommendations According to oral care forecasts in Canada, Colgate should definitely continue to maintain its position as a domestic leader in toothpaste since it represents the highest level of sales in the Canadian market. This can be done successfully by developing new products and affectively marketing each one respectively. Colgate should then focus on manual toothbrushes because they have the second highest level of sales, followed by dental rinses, tooth whiteners and then denture care, which do in fact show growth but at more modest levels of sales. Secondly, while basic products provide the necessary means of oral care, more expensive value-added products provide convenience and comfort to the consumers ready to pay higher prices, such as babyboomers. People usually tend to be reassured when they buy a more expensive product, because they feel assured that its the best possible thing they can do for their teeth. In addition to new product development, companies will focus on marketing and advertising support of their existing brands. Colgate should continue to remain on the high end scale of the oral care industry and maintain position in the high end category. Moreover, with respect to the Canadian market, they should invest more heavily in the mouthwashes considering that they have no market share while sales are the third highest in the oral care category after toothpaste and toothbrushes. As previously mentioned, the toothpaste market is generally not price sensitive and brand loyalty plays an important role in majority of the customers. Currently nearly 97% of the population in developed countries uses at least one variety of toothpaste. This gives marketers virtually no space to expand the market with new users. Consequently, adding or increasing value to the product is the preferred alternative. Technological progress made in recent years altered the toothpaste segment and made innovation a driving force. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment. Currently, for major toothpastes, averting tooth decay is not sufficient, therefore guaranteeing benefits such as fresher breath, healthier gums and whiter teeth. More comprehensive products such as Colgate Total have strengthened Colgate-Palmolives market position substantially. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities. This made manufacturers roll out products with a lot of additional features that were not available previously. Over three-fourths of net sales come from outside United States, so in future years strengthening market position worldwide will be integral to triumph over the competition. In addition, the considerable revenues from international operations are key to sustaining the firms value proposition, as product innovation has revitalized the oral care market in recent years. To ensure future success Colgate must continue to invest in product in

Faraday\s Law :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  PHY 2049   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Faraday’s Law 1)  Ã‚  Ã‚  Ã‚  Ã‚  ABSTRACT: Relative motion between a magnetic field and a conductor are needed to create a voltage within the conductor. For current to flow the conductor must be a complete loop, if not the current will not flow. 2)  Ã‚  Ã‚  Ã‚  Ã‚  THEORY: Faraday’s Law ( V = -N(Df/Dt) ) 3)  Ã‚  Ã‚  Ã‚  Ã‚  PROCEDURE: A.  Ã‚  Ã‚  Ã‚  Ã‚  A coil is connected to a galvanometer, completing the loop. A magnet is passed through the coil. B.  Ã‚  Ã‚  Ã‚  Ã‚  A coil is connected to a galvanometer, completing the loop. Many magnets are passed through the coil. C.  Ã‚  Ã‚  Ã‚  Ã‚  Two coils are placed end to end with an iron rod placed through them. One is connected to a galvanometer the other to a power supply. The power supply is switched on and off. D.  Ã‚  Ã‚  Ã‚  Ã‚  A large coil surrounding an iron rod is given a constant current. An aluminum ring with a slit to prevent complete current is placed over the rod. E.  Ã‚  Ã‚  Ã‚  Ã‚  A large coil surrounding an iron rod is given a constant current. A complete aluminum ring is placed over it. F.  Ã‚  Ã‚  Ã‚  Ã‚  A large coil surrounding an iron rod is given a constant current. A copper coil is placed over the rod, but is not a complete loop. The coil is then closed to complete the loop. 4)  Ã‚  Ã‚  Ã‚  Ã‚  DATA AND RESULTS: A.  Ã‚  Ã‚  Ã‚  Ã‚  As the magnet passed through the coil a voltage was generated. B.  Ã‚  Ã‚  Ã‚  Ã‚  As many magnets passed through the coil a lower voltage was generated. C.  Ã‚  Ã‚  Ã‚  Ã‚  As current is supplied to the coil a voltage is generated in the iron rod. When the current is cut off there is no voltage created. D.  Ã‚  Ã‚  Ã‚  Ã‚  Current could not flow through the gapped ring so it fell straight to the bottom of the iron rod. E.  Ã‚  Ã‚  Ã‚  Ã‚  Current could flow through the complete ring so it was repelled off the iron rod upon placement. F.  Ã‚  Ã‚  Ã‚  Ã‚  The coil that is not complete falls to the bottom of the iron rod but the complete coil is also repelled off the rod due to current flow. 5)  Ã‚  Ã‚  Ã‚  Ã‚  INTERPRETATION: The experiment proved that relative motion between a magnet and conductor was able to create a voltage and that current must have a complete loop in order for it to flow, thus proving Faraday’s Law.

Frued and Modern Psychoanalysis Essay

â€Å"Modern psychoanalysis† is a term coined by Hyman Spotnitz. â€Å"Influenced by the works of Sigmund Freud, Dr. Spotnitz believed that the principles of psychoanalysis could be extended to cure the severe narcissistic disorders that Freud had deemed untreatable. † (Sara Sheftel, 1991) Dr. Spotnitz and his colleagues described it as a â€Å"body of theoretical and clinical approaches† that could be used to envelop the full spectrum of emotional disorders and broaden the potential for treatment to pathologies thought to be untreatable by conventional methods. Modern psychoanalysis and other forms of psychotherapy are significantly different when compared to Freud’s concept of psychoanalysis back then. However, the popularity of the â€Å"talking cure† has remained present and people today actually realize that therapy works. When Freud first started treating patients this way, most people did not believe that simply talking about their problems would somehow fix physical issues too. Modern psychoanalysis takes Freud’s basic theory of human psyche and use it as its starting point. Modern psychoanalysis differs from other methods of psychoanalysis by following Freud’s later work and the work of Melanie Klein in stressing the importance of dealing with destructive behaviors as well as sexual motivation in order for the human psyche to evolve. (Pickren, 2010) Like all psychoanalysts, modern psychoanalysts emphasize the unconscious nature of much of human motivation, the impact of the early development of mental functioning on later functioning, and the tendency of people to repeat patterns of handling emotional arousal states. Also similar to other schools of psychoanalysis, modern psychoanalytic treatment emphasizes helping the patient talk progressively, working on resolving resistance to putting everything into words and on analyzing the transference of repetitive emotional patterns experienced with the analyst. (New England Association Schools and Colleges, 2010) But we cannot deny the influence Freud has had upon thinking in the 20th and 21st centuries. This has spread throughout Western culture and into the international creative arts. His thoughts can be observed in art, literature, cinema and the stage. Notions of identity, memory, childhood, sexuality, and of meaning have been shaped in relation to – and often in opposition to – Freud’s work. No doubt this influence will continue into the future. Psychoanalysis gained more popularity after Freud’s death, but then decreased in popularity again in the modern world. People today are looking for a type of â€Å"fast food, drive-thru† style of treatment. Therapy using psychoanalysis requires using a much longer amount of time than our society today have the patience for. Less lengthy forms of psychotherapy is preferred today, such as psycho-dynamics, family therapy, and cognitive-behaviorism. Sigmund Freud completely changed how the Western world thinks of the mind and human behavior, by using and developing techniques such as dream interpretation and free association. Freud has been universally acclaimed as well as he was deeply disliked by many who knew him for his personal views and his curt and deceptive personality. But for better or worse we live with a profound influence of Freud’s style of psychoanalysis.

IKEA Global Sourcing Challenge Essay

Summary In this case, it is known that IKEA’s procurement model is the mode of global sourcing. IKEA products are shipped to the 26 distribution centres from the trade area after procurement, and then delivered to the shopping malls in the world. IKEA’s procurement philosophy and assessment of suppliers mainly include four aspects: continuous price improvement; strict supplier performance and service levels; good quality and healthy products; and environmental and social responsibility (IKEA Sustainability Report 2011). In the aspect of social responsibility, IKEA does not accept child labour, but also actively prevents the use of child labour when its supplier Indian Rugs is revealed to use child labour (Bartlett et al., 2006). All IKEA suppliers and subcontractors must comply with the special code of conduct on child labour â€Å"The IKEA Way on Preventing Child Labor†. The standard requires that all acts must be done to maximize the protection of the rights and interests of children (Motamed et al., 2010). The code of conduct and monitoring measures must be supplemented by the corresponding program to eliminate the root causes behind child labour. It is for these reasons, the IKEA Foundation actively supports UNICEF and Save the Children Relief Projects designed to protect the rights of children. Key issues resulted in problems and analysis In this case, the key cultural management issue is the corporate social responsibility. IKEA, the world’s largest furniture company has a fairly commendable corporate culture, and an important element of its containing: IWAY. In terms of IWAY, there are strict rules on the procurement of products, materials and services, particularly intolerance of IKEA’s suppliers using child labour or forced labour (Maon et al., 2007). Another prominent feature of it is committed to preventing corruption, fraud and illegal activities, and developing the â€Å"anti-corruption rules†. The business  management researchers can analyse the business grow and even decline and fall from all angles. IKEA fortune in essence is supported by its corporate values. Otherwise, it cannot carry over in numerous fluctuations of economic cycles. A sustainable development of enterprise is largely determined by the corporate culture. The quality of enterprise could also affect competitiveness. This is not an ideal question for entrepreneur, more than a philosophical question, but a question of competition in the market. In fact, almost all first-class entrepreneurs in the business process carry out first-class corporate culture operations. They use the values, philosophy to show a unique quality in business. And this kind of internal but critical competitiveness is the riche class and managers lack of. In the production process, the trade office staffs will keep in contact with the IKEA suppliers, they can take an advantage by this opportunity to observe social and working conditions of suppliers and make efforts to prevent the use of child labour (IKEA Group, 2003). IKEA in the supplier organization encourages workers and subcontractors to discuss the problems they encounter every day. This approach strengthens IKEA’s understanding of the causes of child labour. If IKEA finds child labour, it will require suppliers to take action based on the child’s best interests. The supplier must implement corrective and preventive action plans, including education and training aspects. IKEA will visit the children’s school, and carry out a surprised visit to suppliers. If the supplier does not take action on the scheduled date, or later there’s occurrence of the violations, IKEA will terminate all business relationships with the suppliers. It can be seen that IKEA’s motivation emphasis on corporate social responsibility is closely related to commercial activities. Its primary motivation includes the legitimacy of the business, brand reputation, reduction in business risks, total quality management and marketing environmental analysis, especially the legitimacy of the business and reduction in business risks are becoming increasingly important. In addition, the communication of corporate social responsibility is crucial. It can maintain the attractiveness of IKEA for a new generation of partners. IKEA hopes that the partners in dealing with corporate social responsibility can show independence, but the ability to realize this issue will have to depend on the employees’ management level (Maon and Swaen, 2006). Through this initiative, colleagues at all levels can increase the awareness of corporate social responsibility, so as to achieve the purpose of incentives. Key learning Corporate social responsibility is developed since the 1990s, which is a turning point of corporate social responsibility. IKEA is also in accordance with some of the pressure in this community to adjust its operating way on the requirements of the enterprise. IKEA’s business is constructed in the price and quality environment and work environment (Maon et al., 2007). With regard to a supply and demand model of corporate social responsibility (CSR), it’s assumed that a firm’s size, level of diversification, research and development (R&D), advertising, government sales, consumer income, labour market conditions, and stage in the industry life cycle could estimate the firm’s standard of CSR (McWilliams and Siegel, 2001). IKEA as a large multinational Corporation with 26 distribution centres and emphasis on R&D and advertising hopes to establish long-term cooperative relationship with suppliers; looks for more partners who recognize the IKEA culture as the co mmon value; and aim at its development (Maon and Swaen, 2006). Respect for fundamental human rights and fair treatment of labour are the basic requirements for its suppliers. Therefore, child labour is absolutely not allowed. And the cooperation should be based on frankness and respect and it should be put into a gradual and long-term procedure. Under continuous pressure on price and sub-contractors from developing countries, IKEA is positive to face with the accusation of using child labour. It’s shown that how stakeholders can affect the improvement of CSR policies by showing their societal expectations, by publicly criticizing corporate behaviours considered as irresponsible or by building in a collaborative and constructive relationship with the company. This case study focuses on the CSR practices and communication by a complexity of the corporate decisions  and it also reflects the public attitudes have played a key role in enhancing a company’s CSR construction (Maon and Swaen, 2006). References Bartlett, C. A., Dessain, V. & Sjoman, A., 2006, ‘IKEA’s Global Sourcing Challenge Indian Rugs and Child Labor’, Harvard Business School, 9-906-414. IKEA Group, 2003, ‘IKEA: Social and environmental responsibility report’, viewed 1 May2012, . IKEA Group, September 1, 2010 – August 31, 2011, ‘IKEA Sustainability Report 2011’, IKEA, viewed 1 May2012, . Maon, F., Swaen, V. and Lindgreen, A. 2007, ‘Corporate Social Responsibility at IKEA: commitment and communication’, Research Memorandum, F Maon, V Swaen, A Lindgreen. Maon, F. & Swaen, V. 2006, ‘Integration and communication of CSR principles by IKEA: an analysis of the influence of and on external stakeholders’, LGA Working Paper, Louvain School of Management. McWilliams, A. & Siegel, D. 2001, ‘Corporate social responsibility: A theory of the firm perspective’, Academy of Management Review, 26(1), p.117-127, viewed 1 May2012, . Motamed, M., Ozhusrev, N. & Pena, G. 2010, ‘IKEA and the Child Labor Challenge’, BAHR 509 – Group Project Paper.

Free Fall The paper is fine if u want to get 100 make sure u tuch up on the history of freefall.

Free Fall The paper is fine if u want to get 100 make sure u tuch up on the history of freefall. Free FallGalileo first introduced the concept of free fall. His classic experiments led to the finding that all objects free fall at the same rate, regardless of their mass. According to legend, Galileo dropped balls of different mass from the Leaning Tower of Pisa to help support his ideas. A freely falling body is an object that is moving under the influence of gravity only. These objects have a downward acceleration toward the center of the earth. Newton later took Galileo's ideas about mechanics and formalized them into his laws of motion.Newton's first law states that "Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it." This law is also called "Law of Inertia" or "Galileo's Principle. Inertia is the tendency of any state of affairs to persist in the absence of external influences.Ball in circular motion has string cut and flies o...Specifically, in physics, it is the tendency of a body to maintain its stat e of uniform motion unless acted on by an external force. This law actually has two parts to it and they are: 1. An object at rest will remain at rest unless an unbalanced force causes it to do otherwise and 2. An object in motion will continue in motion in a straight line with constant speed unless an unbalanced force causes it to do otherwise.A force is a push or pull upon an object resulting from the object's interaction with another object. When this happens and there is a force acting on each of the two objects, there is an force acting on these objects. When there isn't any interaction the objects will not have a force on them it would only exist as a result of a interaction. There are...

Anorexia and Bulimia essays

Anorexia and Bulimia essays There was this girl at my high school last year that most guys, including myself, found to be very attractive. She was only a freshman, but that is beside the point. At the beginning of the year, and even before the year started when I saw her at an open house or something, I would think to myself Wow! every time she walked by. However, as the school year progressed, I noticed her getting very skinny. Not only that, but her face seemed to become more puffy. I thought this was somewhat strange. It definitely occurred to me that she might have been bulimic, but maybe she just ate right and exercised a lot. Obviously the word got around that she was, in fact, bulimic. This changed my entire opinion of her, as Im sure it did for many other people as well. I no longer found her to be attractive, but actually ugly. That made me wonder why people would ever do that to themselves. There are much better ways for one to improve their looks than resorting to disgusting habits that ar e usually very damaging. Every year there are millions of people that are involved with severe eating disorders. They can actually be life-threatening. Young women comprise most of the entire population affected by eating disorders. One reason for this is because women tend to go on strict diets in order to get themselves the perfect body. Researchers have found that such strict dieting can be the threshold of an eating disorder. The results of eating disorders can be very serious. For example, one out of ten cases of anorexia leads to severe consequences, including death from starvation, cardiac arrest, or maybe even suicide. However, people have increasingly become more aware of how dangerous eating disorders are, so they are more likely to get themselves some help. Although, people still exist who dont think they have a problem and wont get help for themselves. Family and friends can help the sick person recogn...

Case Analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Case Analysis - Essay Example These are perceived as the depictions that have seized them, altering their psychological composition into something damaging to their wellbeing, and yet, advanced by society. For instance, it appears to be slender is an objective to a large number of females, and as Susan Bordo indicates, it is the consequence of advertisements and a public representation of females sustaining a number of roles, including that of the sexually suppressed and that of server. Generally, Hunger as Ideology highlights her significant attempt to uncover, educate, and illustrate past and current behaviors, eating habits, and social influences on both males and females. This paper is a case analysis of Susan Bordo’s Hunger as Ideology. The paper will highlight my views in support of the ideas from the article. Also, the paper will make use of three evidences of advertising and several quotes from the article to support the ideas. Bordo asserts, â€Å"Mass imagery has an unprecedented power to instruct.† This means that the capacity to broaden influence to a mass produces expected outcomes, outcomes which recommend the correct way, the only way, which is usually the most widespread influenced way. She goes on to claim, â€Å"Women with their eating disorders bring photos of ultra-thin models to their therapists†¦Ã¢â‚¬  (Bordo 140). This is seen as the ideal explanation of mass produced views of ideology. The notion of utilizing magazine pictures of the ultra slim models as stimulators for contentment is the in thing, for example, the Fire and Ice advertisement which contained a questionnare aking women if they were made for Fire and Ice. In the part, Food and Love, the author illustrates how females display their affection for others by preparing dinner or baking for other people. For example, the use of the catchphrase â€Å"Nothing says ‘Cookie, I love you’ like Nestle’s Toll House Cookies Do.† is employed to emphasize this point (Bordo 159). Even though

Martin luther kings letter from birmingham jail Essay

Martin luther kings letter from birmingham jail - Essay Example The passage chosen for this discussion is given in quotations below. This passage is a classic example of the manifestation of Dr. King’s charisma and eloquence. It also demonstrates some of the tools of rhetoric that King used in his speeches and writings that have a powerful effect on the listener. Some key sentences from the following passage will be taken for deeper analysis: â€Å"We have waited for more than three hundred and forty years for our God-given and constitutional rights. The nations of Asia and Africa are moving with jet like speed toward the goal of political independence, and we still creep at horse-and-buggy pace toward the gaining of a cup of coffee at a lunch counter. I guess it is easy for those who have never felt the stinging darts of segregation to say "wait." But †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.when you are humiliated day in and day out by nagging signs reading "white" and "colored"; when your first name becomes "nigger" and your middle name becomes "boy" (however old you are) and your last name becomes "John," and when your wife and mother are never given the respected title "Mrs."; when you are harried by day and haunted by night by the fact that you are a Negro, living constantly at tiptoe stance, never quite knowing what to expect next, and plagued with inner fears and outer resentments; when you are forever fighting a degenerating sense of "nobody-ness"—then you will understand why we find it difficult to wait. There comes a time when the cup of endurance runs over and men are no longer willing to be plunged into an abyss of injustice where they experience the bleakness of corroding despair. I hope, sirs, you can understand our legitimate and unavoidable impatience†. The very first sentence demonstrates King’s employment of a historical perspective to current political events. Here, the

Macroeconomics - Term Paper Essay Example | Topics and Well Written Essays - 1250 words

Macroeconomics - Term Paper - Essay Example In the regulation of the money in circulation, central bank makes adjustments to the interest rate that entails the price of borrowing money. This paper keenly discusses fiscal and monetary policies theories and application. Fiscal policy In their efforts to regulate spending and maintain taxation at an affordable level, governments emulates three types of fiscal policies. The first one is neutral fiscal policy. This type of policy is adopted when the economy is in equilibrium. One of the key aspects of neutral fiscal policy is that all the fund that the government uses to establish projects such as roads, factories, ports among others, is full obtained from tax revenue (Hansen 34). Another type of fiscal policy that government can use to achieve economic development is the expansionary fiscal policy. This entails a situation whereby government spending exceeds tax collected from the residents. This will mean that governments must look for donors to fund them so that they are able to maintain their economy at a competitive level. The policy must be looked keenly to make sure that funds borrowed from the donors are not diverted to other unplanned project .The third policy is contractionary fiscal policy. ... The federal government controls how the money is shared according to the financial year and how they have planned for the budget. The budget must be gone through by the stake holders that include president and the congress. The two bodies must work together so as to come with a comprehensive report that is going to make life bearable to its citizens (Larch and Nogueira 46). The president makes sure that the proposed budget is passed to the congress so that they can decide how much money the government is going to spend on public needs for example, the issue of security is a problem world wide and health care .On the other hand expansionary fiscal policy is commonly used by the federal government to make sure that their business problems are stabilized. Another application area in expansionary policy is the issue of unemployment to its citizens. The unemployed high number of people has to borrow money and return the same money with low interest. In contrast, contractionary fiscal poli cy is mainly used by the central bank or the finance ministry to make sure that the rapid economy growth of a country is put under control. This means that the government must come up with the measures to control it. The government has to increase the interest rates, the central bank then regulates the money their customers are going to deposit and the notes the other bank are going to hold. Monetary policy Monetary policy refers to the process by which the government through central bank regulates the money supply to its citizens with aim of controlling price fluctuations (Heyne et al, 19). This means that the government must make sure that the prices of commodities are stable. The government must still ensure that the interest rates and exchanges rates are guarded fully against

Aviation Perspective Research Paper Example | Topics and Well Written Essays - 1000 words

Aviation Perspective - Research Paper Example FAA Regulations 14 CFR Part 91 covers the general operating and flight rules. The operations covered by the FAA Regulations 14 CFR Part 121 include air carrier certification. On its part, FAA Regulations 14 CFR Part 135 covers the operating requirements for the planes. FAA Regulations 14 CFR Part 141 covers outlines the requirements for the certification of aviation training schools. By description, the AIM is the official guide to Basic Flight Information and ATC Procedures. The best place to find meanings of standard FAA acronyms and abbreviations is from the free dictionary of the acronyms (http://acronyms.thefreedictionary.com/FAA). It contains a varied number of meanings for the same abbreviation (United States, 2009). NOTAM is a legal and unclassified notice, usually filed with due authority from the aviation. Its main significance is to alert pilots of significant potential hazards within the prospective route or specific locations that put the plane at risks of mishap. The kind of NOTAM that would give information about specific location is the D NOTAM due to its ability to easen information identification. The Technical Operations Services provides information to pilots abut NOTAMs that are likely to affect their flights. The service department is reachable on telephone via (888) 876-6826 and (540) 422-4262. A Temporary Flight Restriction (TFR) is a domestic restraint on a given area of airspace because of movement of government VIPs, natural disasters, special events, or any other unusual events. The relevant authorities give them on a daily basis but vary from place to place. Precisely, the rationale for TFRs include movement of the president and the vice president from place to palace and other government VIPs, special events usually after a given period of time such as during the visits by UN officials. It may also be due to

Open Innovation Theory Essay Example | Topics and Well Written Essays - 1500 words

Open Innovation Theory - Essay Example The purpose of this paper is to illustrate and analyze new practices by drawing attention to practices on capitalization of a company’s innovation knowledge and potential through participation of resources and external factors (Chesbrough, 2009). OpEx is a project that reinforces and constructs the need of opening an external innovation process to give way to innovation. From a wider perspective, it has been argued that paradigm shift takes place based on how companies commercialize and conceptualize inventions and knowledge leading to firms becoming permeable. On a business perspective, there is inconclusive evidence in defining and understanding open innovation but on this particular subject, the focus on open innovation on a business perspective is more engaging and extensive. There are a number of frameworks on open innovation which can be used to examine the implications and application of open innovation in companies as well as creating various relationships between stud ents and industry. These include crowd sourcing, absorptive capacity, innovation communities, outside-in and inside out process. The approach for identifying open innovation practices is by cases identified in the literature that offers suggestions on how firms can deploy and conceptualize open innovation. Examples of strategies implemented are; Unilever, Volvo and Procter & Gamble to name but a few (Dodgson, 2008). This report focuses more on giving an explanation to issues that surround the establishment of academia industry relationship and tools that can be used in fostering such relations for the open innovation. Factors that affect collaborations between academia and industry are presented and numerous strategies to strengthen the open innovation realization are also elaborated. The internet has become a significant driver on introducing forms of community participation to create and disseminate innovation. (Dahlander, 2008). Disclosing academia industry collaboration through open innovation on the internet has become a viable and an interesting approach to enact open innovation. Introduction This paper consists of a particular focus on the establishment and maintenance of academia industry relations as a way of creating and sharing innovations and ideas. It focuses its attention on exemplar practices to capitalize the knowledge of innovation and its potential leading to external factor’s seamless integration. Interactions rather than occurring in a physical world, it takes place through the internet and is mediated by richly mediated interfaces. The open innovation platforms through integration could enhance access to entrepreneurs, academics, consultants and researchers. Incorporation of particular mechanisms and principles can be recommended into practices of open innovation by allowing interactive and media rich collaborations between academia and industries. According to Chesbrough, â€Å"Open innovation is the use of purposive inflows and o utflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. Open innovation is a paradigm that assumes that firms can and should use external ideas, as well as internal ideas, and external and internal paths to market, as they look to advance to technology† (Chesbrough, 2012: p. vii). This means that organizations should use external technologies and ideas in their businesses while on the hand allowing other companies to use the unused ideas. Open innovation frameworks Numerous open innovation frameworks are used to design and implement open innovation. Moreover, these frameworks can also be used to examine the implications and application of open innovation in companies but also create certain types of academia-industry relations

Management of Organisation Assignment Example | Topics and Well Written Essays - 1250 words

Management of Organisation - Assignment Example This journal article will show clearly that team work is directly proportional to the performance of any organization. The article is having clear purpose of showing that good team performance can enhance performance of organization and at the same time poor team performance can be a serious problem for organization. Team work is having both positive and negative effects on the performance of the organization. This journal article will show all different positivity and negativity of team work. Managements of different organizations are giving lots of importance towards team work. Organizations are trying to build super performing team for enhancing performance of organizations. This journal will give them a clear picture about the importance of team work. Generally it is being noticed that a team consists of people coming from different cultures and different backgrounds. They stick together for achieving a common goal. As the culture, language and back ground are different it poses lots of challenge for organization to stitch them into a common fabric. Lots of issues can be there. This journal will help to understand all those issues and will provide support by discussing different remedies for those issues. Day by day managing a team is getting more and more complex. Issues are getting more and more deep rooted. In this scenario this journal will play an important supportive role for every organization to enhance their performance through team work. In modern day organization team work is an unavoidable aspect. The article is having very clear and obvious purpose of enlightening organizations about different contributions of team work in organization performance (Youngkyun, 2008, pp. 145-149). In team work it is often being noticed that individual performances are decreasing. People work less in groups than individuals. It is called social loafing. One of the issues is that it is very difficult to measure an individual

Aviation Perspective Research Paper Example | Topics and Well Written Essays - 1000 words

Aviation Perspective - Research Paper Example FAA Regulations 14 CFR Part 91 covers the general operating and flight rules. The operations covered by the FAA Regulations 14 CFR Part 121 include air carrier certification. On its part, FAA Regulations 14 CFR Part 135 covers the operating requirements for the planes. FAA Regulations 14 CFR Part 141 covers outlines the requirements for the certification of aviation training schools. By description, the AIM is the official guide to Basic Flight Information and ATC Procedures. The best place to find meanings of standard FAA acronyms and abbreviations is from the free dictionary of the acronyms (http://acronyms.thefreedictionary.com/FAA). It contains a varied number of meanings for the same abbreviation (United States, 2009). NOTAM is a legal and unclassified notice, usually filed with due authority from the aviation. Its main significance is to alert pilots of significant potential hazards within the prospective route or specific locations that put the plane at risks of mishap. The kind of NOTAM that would give information about specific location is the D NOTAM due to its ability to easen information identification. The Technical Operations Services provides information to pilots abut NOTAMs that are likely to affect their flights. The service department is reachable on telephone via (888) 876-6826 and (540) 422-4262. A Temporary Flight Restriction (TFR) is a domestic restraint on a given area of airspace because of movement of government VIPs, natural disasters, special events, or any other unusual events. The relevant authorities give them on a daily basis but vary from place to place. Precisely, the rationale for TFRs include movement of the president and the vice president from place to palace and other government VIPs, special events usually after a given period of time such as during the visits by UN officials. It may also be due to